Content Standards
Title formulas, bullet frameworks, backend keyword strategy, and image requirements — built into a repeatable system so every new SKU launch starts right, not remediated later.
Services
What Commerxy Does — and How
Every engagement is scoped to a specific operational problem. No broad mandates. No open-ended retainers. Just defined scope, clear deliverables, and work that actually ships.
01
Amazon Operations
Vendor Central and Seller Central at the depth that actually moves the business — not just campaigns.
Most Amazon work focuses on advertising. The real leverage is in the operational layer: catalog integrity, demand forecasting, account health, deduction management, and profitability visibility at the SKU level.
Commerxy has grown Amazon Vendor Central from under $100K to $1.3M+ (UT Brands) and from $1.1M to $3.1M (NMR Brands) — in both cases by rebuilding the content foundation, improving operational discipline, and managing toward 3% TACoS, not just impressions.
What This Covers
Content & Catalog Foundation
Titles, bullets, backend search terms, imagery requirements, A+ content, and variation logic — built to the standard that makes every new SKU launch faster and cleaner.
Forecasting & Inventory
Demand signals, replenishment cadence, in-stock management, and PO coordination — the operational layer that determines whether your growth is profitable or just busy.
Account Health & Deductions
Chargeback dispute management, co-op deduction tracking, shortages, and account health monitoring — the margin leaks most brands don't know how to find or fight.
Advertising Strategy
Campaign structure, TACoS targets, attribution, and spend efficiency. Agency oversight if you have one. Direct management if you don't. Always tied to margin — not just attributed sales.
Profitability Visibility
SKU-level contribution margin analysis. Fee structures, fulfillment costs, advertising, returns, and deductions — all modeled so decisions are made with actual numbers, not gut feel.
02
Multi-Channel Expansion
Channel selection, sequencing, and launch — without breaking what already works.
Commerxy built and operated 18 simultaneous sales channels — 9 B2C, 9 B2B — without adding significant headcount. That experience translates directly into practical guidance on which channels to prioritize, in what order, and how to manage them without creating operational chaos.
Channel expansion done wrong creates margin leakage, catalog inconsistency, and fulfillment problems. Done right, it compounds the revenue base and builds distribution moats that are hard to replicate.
What This Covers
Channel Selection & Prioritization
Not every channel is right for every brand. The analysis covers margin economics, catalog fit, operational complexity, and cannibalization risk before committing.
Launch Sequencing
Which channel to launch first, why, and what needs to be in place before you can go live without embarrassing yourself. Learned by launching eight B2C channels in the first year at NMR Brands.
Channel Conflict Management
MAP policy, price parity, 3P seller relationships, and channel boundaries — the unglamorous work that keeps your Amazon account healthy while you expand to Walmart and Target+.
Channel Contribution Margin
A channel that drives revenue but destroys margin isn't a win. Every expansion recommendation comes with the margin math attached.
03
Catalog & Digital Shelf
Most consumer goods brands have a catalog problem masquerading as a sales problem. Inconsistent titles, missing backend keywords, weak imagery, and broken variation trees cost more margin than any ad campaign could recover.
Digital Shelf Audit
Systematic review of your current catalog against retail readiness standards. Identifies the specific gaps — missing images, weak content, incorrect variation logic, suppressed listings — and prioritizes by impact.
A+ Content & Brand Store
A+ content architecture and execution for Vendor Central. Brand Store design and structure. The content layer that improves conversion and protects the product page from competitor hijacking.
Variation Architecture
Parent-child variation logic, size/color/format structures, and consolidation strategies that reduce review fragmentation and improve discoverability — without triggering variation abuse flags.
Cross-Channel Catalog Governance
A single catalog standard that works across Amazon, Walmart, Faire, and your own website — with channel-specific adaptations where needed. No more maintaining five different spreadsheets with five different content versions.
Large Catalog Management
Operational experience managing 2,500+ active SKUs across 18 channels simultaneously. Processes, templates, and tools that make large catalog operations manageable without a full content team.
04
Reporting & Analytics
Reporting that drives decisions — not reporting that explains what already happened.
Most brand reporting is backward-looking and channel-siloed. You can see what Amazon did, what Faire did, what Walmart did — but you can't see contribution margin by channel, velocity by SKU, or where the real profitability is coming from.
Commerxy builds integrated reporting infrastructure using Power BI, Excel, and channel-level data pipelines — dashboards that give teams real visibility into what's actually happening and what to do about it.
What Gets Built
Channel Performance Dashboard
Revenue, orders, returns, and advertising spend across every active channel — in one view, updated automatically, with YoY comparisons and trend visibility.
SKU-Level Profitability Model
Contribution margin by SKU and channel — factoring in COGS, fulfillment, platform fees, advertising, returns, and deductions. So you know which products are making money and which ones aren't.
Advertising Analytics
Ad spend, attributed sales, ACOS, TACoS, impressions, and clicks — tracked month-by-month across campaigns and channels, with the context to understand what's driving what.
Operating KPI Framework
The metrics that matter for your business — defined, measured consistently, and visible to the people making decisions. Not a generic dashboard someone downloaded from a template site.
05
ERP & Systems Integration
The operational infrastructure that makes multi-channel scale possible without proportional headcount growth. Built from direct experience integrating 18 channels into a single ERP without adding a tech team.
ERP Integration
Sage 100, ChannelAdvisor, DataMap, and Visual Integrator Jobs — hands-on experience connecting multi-channel order data to ERP systems so fulfillment, inventory, and financials stay synchronized without manual reconciliation.
Order Flow Automation
Automated order ingestion, routing, and fulfillment triggers across channels. Built using Excel VBA, Visual Integrator Jobs, and platform-native automation tools — practical solutions that don't require an engineering team to maintain.
Inventory Sync & Forecasting
Multi-channel inventory visibility, replenishment signals, and demand forecasting that prevents oversell, stockouts, and the margin damage that comes with both. Built for operations, not just for reports.
SOPs & Documentation
Standard operating procedures for every repeatable process — listing new SKUs, processing chargebacks, reconciling channel fees, managing rep access. So the business doesn't depend on one person knowing everything.
Wholesale Portal Operations
MarketTime and Brandwise portal management — product database, imagery, pricing, catalog architecture, and order automation for sales rep groups and retail buyers. Built and managed a system supporting $1.5M+ in annual wholesale portal sales.
Multi-Channel Listing Management
ChannelAdvisor configuration, feed management, and listing syndication across Amazon, Walmart, Target+, and eBay. The operational plumbing that keeps catalog data consistent and accurate at scale.
06
Wholesale & B2B Digital
Most wholesale brands underinvest in their B2B digital channels. The brands that get it right create a compounding revenue advantage.
Commerxy built Faire from zero to $1.97M lifetime across three storefronts — with 70% of revenue consistently coming from first-time buyers, and a 4.8+ lifetime rating and Faire Top Shop status. That result doesn't happen by accident.
It comes from applying the same catalog discipline, content standards, and operational rigor to wholesale digital channels that most brands reserve for their B2C business.
What This Covers
Faire Storefronts
Account setup, catalog optimization, curated collections, promotional strategy, and buyer engagement — built on direct experience generating $634K in a single year from a single Faire account.
Wholesale Portal Management
MarketTime and Brandwise configuration, product data management, rep access, pricing structures, and order flow — operational management, not just initial setup.
B2B Website Operations
Shopify B2B and WooCommerce wholesale site management — customer-specific pricing, checkout workflows, catalog architecture, ERP integration, and ongoing operational management.
Go-to-Market for Wholesale Buyers
New product launch strategy for wholesale — curated collections, segmented newsletters, targeted promotions, and rep enablement that drives buyer engagement and accelerates sell-through.
How Engagements Work
Assess. Build. Scale.
Every engagement starts with an Assess phase. Flat fee. Prioritized action plan. No obligation to continue. If it makes sense to go further — we scope the Build phase and get to work.
Phase 01
Assess
Full audit of your eCommerce operation. Flat fee. Delivered as a prioritized action plan with specific recommendations. No commitment to continue.
Phase 02
Build
Execute the improvements identified in the Assess phase. Scoped project, defined deliverables, clear end point. No open-ended retainers.
Phase 03
Scale
Optional ongoing support once the foundation is solid. Month-to-month. No lock-in. We stay involved as long as it creates value for the business.
Ready to Start?
Start With the Assess Phase
A full audit of your eCommerce operation — delivered as a prioritized action plan. Flat fee. No obligation to go further. Most clients find clarity in the first conversation.