Built From the Inside

Amit Hirshberg

Senior Operator.
Not a Marketing Agency.

Commerxy exists because most consumer goods brands in the $5M–$75M range need an operator, not more agency overhead. Someone who has actually run these operations — managed Vendor Central at scale, built ERP integrations from scratch, launched eight channels in a single year, and owned the P&L implications of every decision.

That's the background I bring to every engagement. Not an advisor who has studied eCommerce. An operator who has built it, scaled it, and managed the consequences.

NMR Brands — Director of eCommerce

In 2020, I was recruited to build and scale the eCommerce division at NMR Brands — a licensed consumer goods company with a 2,500+ SKU catalog spanning games, puzzles, novelty gifts, and lifestyle products across five brands.

I inherited a $1.16M Amazon-only business. Over the next four years, I grew it into a diversified 18-channel operation generating $4.4M at peak — building the channel infrastructure, ERP integrations, reporting systems, and catalog foundation from scratch, while managing cross-functional teams and directing a 10+ person agency without adding significant headcount.

Amazon Vendor Central went from $1.1M to $3.1M — tripling the channel by rebuilding the content foundation for thousands of SKUs, tightening the operational discipline, and maintaining 3% TACoS while the business scaled.

Faire went from zero to $1.97M lifetime across three storefronts — with 70% of revenue consistently from first-time buyers and sustained Top Shop status. Eight B2C marketplace channels launched in the first year. Six B2B channels built and operating.

UT Brands — National Sales Manager → VP of Sales & Marketing

Before NMR, I spent ten years at UT Brands — a designer and wholesaler of houseware products distributed across 30+ countries. I joined as National Sales Manager in 2010 and was promoted three times over a decade, ultimately to Vice President of Sales & Marketing.

I grew my personal book of business from $57K to $2.31M. I took over an Amazon Vendor Central account generating $90K annually and grew it to over $1.3M in under three years — across three brand storefronts simultaneously — while building the company's Amazon advertising program from the ground up. 416 campaigns. $465K in total ad spend. 20.4% blended ACOS across the entire portfolio.

I built a national retail base of 700+ accounts, led a commercial organization of 70+ spanning three rep groups and a national sales team, and delivered the highest company-wide annual sales for eight consecutive years.

Why Commerxy

After 16 years inside consumer goods companies — building channels, integrating systems, managing catalog operations at scale, and owning the P&L through all of it — I started Commerxy to bring that operational depth to brands that need it.

The problems I solve for clients are problems I've personally owned. The recommendations I make are ones I've executed. The difference between operational advice and operational experience is significant — and that's what Commerxy is built on.