How We Work
Assess Amazon. Build the Foundation. Scale Selectively.
A practical sequence for founder-led consumer goods brands: diagnose Amazon first, fix the foundation, then expand into the marketplaces that actually move the needle.
The Engagement Model
Diagnose First. Build What Matters. Then Scale.
Most marketplace work jumps straight to tactics. Commerxy starts with the foundation: catalog, margin, account health, systems, reporting, and the operating model behind Amazon.
Every engagement starts with the Assess phase: a focused review of the Amazon channel and the business behind it. If the work is worth doing, we scope the Build phase. If the foundation is ready, we plan the next channel.
The model forces specificity. You know what is being diagnosed, what is being built, and why it matters before the work starts.
Flat Fee
The Assess phase is scoped upfront. No broad mandate, no vague hourly exploration, no surprise agenda.
Scoped Projects
Build engagements have defined deliverables and a clear end point. The scope is set before work begins.
No Lock-In
Expansion support stays tied to value. If Walmart, Target, or another marketplace does not make sense yet, the recommendation will say so.
Operator-Level Work
You work directly with senior operator-level support, not a junior account layer or a generic marketplace dashboard.
Find What Is Holding Amazon Back.
The Assess phase reviews the Amazon channel and the operating foundation behind it: catalog, content, margin, ads, reporting, inventory flow, systems, and ownership. It ends with a prioritized action plan.
This is the most important phase. Most brands know Amazon should be working harder. The Assess shows what is broken, what it is costing, and what needs to be fixed first.
What Gets Delivered
Fix the Foundation. Ship the Work.
The Build phase is where the Amazon foundation gets repaired or built. The scope is defined before work begins: specific deliverables, a clear endpoint, and work that ships.
Build engagements can cover one workstream or a connected set of fixes: catalog, reporting, account structure, margin visibility, systems, SOPs, launch execution, or team ownership.
Examples of Build Scope
Scale Only Where It Makes Sense.
Once Amazon is healthier, cleaner, and easier to manage, Scale focuses on selective expansion into marketplaces that fit the brand and the economics.
Scale is not channel chasing. It is disciplined expansion from a stronger foundation. If the next marketplace is not worth being on yet, we say that.
What Scale Can Cover
Why It Works
Built for Operators, Not Agency Theater
The model exists because Amazon problems are rarely just ad problems. The channel needs diagnosis, foundation work, and operating discipline before scale.
Diagnosis Before Prescription
Agencies sell a service. We start by figuring out what your specific business actually needs - and that's the Assess phase. The recommendations come from your actual data, not a generic playbook.
Deliverables, Not Retainers
Every Build engagement has a defined scope and a finish line. You know what you're getting before we start. There's no mechanism for drift, and no incentive for us to extend the work unnecessarily.
Senior Operator, Not a Team
You work directly with senior operator-level support - Amazon and consumer goods ecommerce operating experience, directly applied to your problem. No account managers, no hand-offs, no junior analysts running your business from a dashboard.
Who It's For
Consumer Goods Brands Ready to Get Amazon Right
Commerxy works best with brands where Amazon is meaningful or clearly underdeveloped, but the operation behind the channel has not kept up with the opportunity.
That typically means founder-led consumer goods brands with DTC, wholesale, retail, or Amazon traction that need stronger channel control before expanding further.
Best Fit
Start With a Conversation
Talk Through Your Amazon Plan
A practical conversation about your Amazon channel, what is not working, and what should happen before you scale into more marketplaces.
No pitch. No deck. Just the channel and the business behind it.