Content Standards
Title formulas, bullet frameworks, backend keyword strategy, attribute standards, and image requirements built into a repeatable system.
Services
Amazon First. Marketplace Scale Next.
Commerxy builds the Amazon foundation first: strategy, catalog, margin, systems, reporting, and execution. Once the channel is working harder, expansion into Walmart, Target, and other marketplaces gets a lot smarter.
01
Amazon Consulting & Account Management
Build Amazon like a real business channel, not a pile of listings and ad campaigns.
Most Amazon work stays on the surface: ads, content tweaks, and reports. The real leverage is underneath: catalog integrity, account health, pricing, inventory, operational discipline, and profitability visibility.
Commerxy helps founder-led consumer goods brands fix the foundation first, then improve traffic, conversion, profitability, and day-to-day channel control.
What This Covers
Content & Catalog Foundation
Titles, bullets, backend search terms, imagery requirements, A+ content, and variation logic - built to the standard that makes every new SKU launch faster and cleaner.
Forecasting & Inventory
Demand signals, replenishment cadence, in-stock management, and PO coordination - the operational layer that determines whether your growth is profitable or just busy.
Account Health & Deductions
Chargeback dispute management, co-op deduction tracking, shortages, and account health monitoring - the margin leaks most brands don't know how to find or fight.
Advertising Strategy
Campaign structure, TACoS targets, attribution, and spend efficiency tied to margin, conversion, and channel health.
Profitability Visibility
SKU-level contribution margin analysis. Fee structures, fulfillment costs, advertising, returns, and deductions - all modeled so decisions are made with actual numbers, not gut feel.
02
Selective Marketplace Expansion
Walmart, Target, and other marketplaces come after the foundation is ready.
Expansion should not mean opening every possible channel. It should mean choosing the marketplaces that fit the brand, economics, catalog, team, and operating capacity.
Amazon becomes the proof point. Then the playbook can move into Walmart, Target, and selective marketplaces that actually strengthen the brand.
What This Covers
Channel Selection & Prioritization
Not every channel deserves your catalog. The analysis covers margin economics, catalog fit, operational complexity, and cannibalization risk before committing.
Launch Sequencing
Which channel to launch next, why, and what needs to be in place before the channel creates more work than value.
Channel Conflict Management
Price parity, channel boundaries, assortment decisions, and 3P seller risk. The unglamorous work that protects the brand while you expand.
Channel Contribution Margin
A channel that drives revenue but destroys margin is not a win. Expansion only works when the math works.
03
Catalog & Digital Shelf
Most Amazon problems start with the catalog. Inconsistent titles, missing backend keywords, weak imagery, poor attributes, and broken variation trees make traffic more expensive and conversion harder.
Digital Shelf Audit
Systematic review against retail readiness standards. Identify gaps, suppressed listings, weak content, broken variation logic, and the fixes most likely to move performance.
A+ Content & Brand Store
A+ content architecture, Brand Store structure, and product-page storytelling that improves conversion and supports brand control.
Variation Architecture
Parent-child variation logic, size/color/format structures, and consolidation strategies that reduce review fragmentation and improve discoverability - without triggering variation abuse flags.
Cross-Channel Catalog Governance
A single catalog standard that starts with Amazon and can adapt into Walmart, Target, Shopify, and other channels without creating five disconnected versions of the truth.
Large Catalog Management
Processes, templates, and tools for managing large SKU counts without letting catalog work consume the whole team.
04
Reporting & Analytics
Reporting that shows what to fix, not just what already happened.
Most reporting is backward-looking and channel-siloed. You can see sales, but not always contribution margin, SKU velocity, advertising efficiency, or what is actually driving profit.
Commerxy builds practical reporting systems that connect channel performance, margin, catalog, and operating decisions so Amazon can be managed like a real business channel.
What Gets Built
Channel Performance Dashboard
Revenue, orders, returns, advertising spend, and contribution signals across Amazon and other active channels in one operating view.
SKU-Level Profitability Model
Contribution margin by SKU and channel, factoring in COGS, fulfillment, fees, advertising, returns, and deductions.
Advertising Analytics
Ad spend, attributed sales, ACOS, TACoS, impressions, clicks, and the context to understand whether spend is building profit or hiding problems.
Operating KPI Framework
The metrics that matter for your business - defined, measured consistently, and visible to the people making decisions. Not a generic dashboard someone downloaded from a template site.
05
ERP & Systems Integration
The operational infrastructure that keeps Amazon from becoming manual chaos and makes future marketplace expansion possible without proportional headcount growth.
ERP Integration
Connect marketplace order data, inventory, fulfillment, and financial workflows so the team is not reconciling the business by hand.
Order Flow Automation
Automated order ingestion, routing, fulfillment triggers, and exception handling across channels using practical systems your team can maintain.
Inventory Sync & Forecasting
Multi-channel inventory visibility, replenishment signals, and demand forecasting that prevents oversell, stockouts, and the margin damage that comes with both. Built for operations, not just for reports.
SOPs & Documentation
Standard operating procedures for every repeatable process - listing new SKUs, processing chargebacks, reconciling channel fees, managing rep access. So the business doesn't depend on one person knowing everything.
Wholesale Portal Operations
Wholesale portal management, product database structure, imagery, pricing, catalog architecture, and order automation for sales rep groups and retail buyers.
Multi-Channel Listing Management
Rithum configuration, feed management, and listing syndication across Amazon, Walmart, Target, and other channels.
06
B2B & Wholesale Digital
B2B channels matter when they support the brand, the margin, and the operating model.
Amazon may be the first foundation, but many consumer goods brands also need clean wholesale portals, B2B ecommerce, RangeMe, Faire, or rep-group ordering systems.
The same catalog discipline, pricing control, content standards, and order-flow logic apply. B2B digital should be managed as a real channel, not a dumping ground for PDFs and spreadsheets.
What This Covers
Faire & B2B Marketplaces
Account setup, catalog optimization, curated collections, promotional structure, and buyer engagement for B2B marketplaces where the channel fits the brand.
Wholesale Portal Management
MarketTime and Brandwise configuration, product data management, rep access, pricing structures, and order flow - operational management, not just initial setup.
B2B Website Operations
Shopify B2B and WooCommerce wholesale site management - customer-specific pricing, checkout workflows, catalog architecture, ERP integration, and ongoing operational management.
Go-to-Market for Wholesale Buyers
New product launch strategy for wholesale - curated collections, segmented newsletters, targeted promotions, and rep enablement that drives buyer engagement and accelerates sell-through.
How Engagements Work
Amazon First. Marketplaces Next.
Every engagement starts by understanding the Amazon foundation: what is working, what is broken, and what needs to be fixed before scale. If there is work worth doing, we scope it and ship it.
Phase 01
Assess
Audit the Amazon foundation, catalog, margin, systems, reporting, and expansion readiness. Delivered as a prioritized action plan.
Phase 02
Build
Fix the issues that matter: catalog, account structure, reporting, margin visibility, systems, launch execution, and operating rhythm.
Phase 03
Scale
Use the stronger foundation to expand into Walmart, Target, and selective marketplaces that fit the business.
Ready to Start?
Start With the Amazon Foundation
Talk through where Amazon stands today, what is holding the channel back, and what needs to be fixed before you scale into more marketplaces.