The Commerxy Blog

Amazon-First Thinking
on Marketplace Growth.

No fluff. No generic playbooks. Practical thinking on Amazon foundation work, account management, catalog discipline, margin visibility, and marketplace expansion that actually makes sense.

Articles on Amazon operations, account management, catalog, margin, and selective marketplace expansion.

First articles dropping soon

Upcoming Articles

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Amazon Consulting

Why Your Amazon TACoS Is Lying to You

Most brands optimize for the wrong advertising metric. TACoS is a useful signal - but isolated ACoS, return on ad spend, and revenue growth are all easy to game in ways that quietly destroy contribution margin. Here's what to look at instead.

8 min read · Amazon Advertising

Coming Soon

Marketplace Expansion

Why Amazon Should Come Before Marketplace Expansion

Walmart, Target, and other marketplaces look attractive, but expansion works best when Amazon is already clean, measurable, and profitable. Here is why the sequence matters.

10 min read · Marketplace Strategy

Coming Soon

Platform Strategy

Amazon Vendor Central vs. Seller Central: A Real Operator's Decision Framework

The internet gives you generic pros-and-cons lists. This is a decision framework built from operating on both sides: Vendor Central and Seller Central. The right answer depends on factors most articles do not mention.

12 min read · Amazon Consulting

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Articles drop when they're ready.

No newsletter cadence. No weekly "content." Articles publish when there's something worth writing - and you'll get a direct email when that happens.

What Gets Covered

The Topics That Don't Get Written About Honestly Enough

Amazon Consulting

  • Advertising architecture and TACoS
  • Vendor Central vs. Seller Central trade-offs
  • Account health and suppression recovery
  • Deal mechanics and promotional strategy
  • Catalog quality at scale

Multi-Channel & Operations

  • Channel expansion economics
  • Faire and B2B digital wholesale
  • ERP integration and order automation
  • Inventory planning and forecasting
  • P&L by channel: what the math actually looks like

Strategy & Positioning

  • When to hire in-house vs. outsource
  • Margin vs. revenue: the consumer goods growth trap
  • How to evaluate agency relationships honestly
  • Reporting systems that actually surface the right data
  • Licensed product operations and complexity

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