The Commerxy Blog
No fluff. No generic playbooks. Strategy, operations, and platform mechanics written by someone who's managed the P&L, owned the inventory, and dealt with the account problems firsthand.
Articles on Amazon operations, multi-channel strategy, and consumer goods eCommerce.
Amazon Operations
Most brands optimize for the wrong advertising metric. TACoS is a useful signal — but isolated ACoS, return on ad spend, and revenue growth are all easy to game in ways that quietly destroy contribution margin. Here's what to look at instead.
Multi-Channel Strategy
Faire has fundamentally changed how independent retail buyers discover and order from brands. For consumer goods companies, it's now a legitimate revenue channel — not just a trade show supplement. What it takes to do it right, and why most brands leave money on the table.
Platform Strategy
The internet gives you generic pros-and-cons lists. This is a decision framework built from operating on both sides — managing $3.09M in Vendor Central revenue and running Seller Central simultaneously. The right answer depends on factors most articles don't mention.
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No newsletter cadence. No weekly "content." Articles publish when there's something worth writing — and you'll get a direct email when that happens.
What Gets Covered
Amazon Operations
Multi-Channel & Operations
Strategy & Positioning
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Orange County, CA. Serving brands nationwide.